SOME PROJECTS
DESCRIPTION:
I am inspired by the film 'Snowpiercer' and want to explore the lower and upper classes within my animation. The idea is that my ball will be playing the role similar to the main character in snowpiercer. the main character 'curtis' started at the back of the train which is where the lower classes were situated, and made his way to the front of the train/engine where the upper classes were situated. my animation would be simpler though, as it would only be 3 carriages to represent the 'lower' 'middle' and 'high' classes. i want the lower classes carriage to be quite bare and 'low quality'. this would then be contrasted with the upper classes' carriage that would have more inside it and be more luxurious. the train carriages will be stationary, only the ball will be moving. the camera would only show the inside of the train carriages. the only time the outside will be seen is at the very start as an establishing shot.
SKILLS BUILDING
BOUNCING BALL
Before doing this bouncing ball practice, I researched the production pipeline for animation and the Animation principles.
The Animation Production Pipeline includes:
CONCEPT ART- Used to inform asset creation.
STORYBOARDING- Illustrating the order/structure of a scene
PRE VISUALISATION- Helps mock up a 3D scene with storyboarding. Directors use to inform rest of team
MODELLING- Building the main assets within the scene. Softwares include, Maya, Blender, 3DS Max etc
TEXTURING- Bringing life appearance wise. Adding colour/texture to 3D model
RIGGING- Adding bones so the model can move. For example so the ball can squash and stretch
ANIMATION- Using keyframes on the timeline. Mapped out movement adding to 'life'
RENDERING- End stage. Combines all elements (modelling, texturing, animation, lights and cameras).
I used Blender to model and animate this bouncing ball animation as a way to implement the 'squash and stretch' animation principle. I wanted to see how a ball would bounce realistically.
SKILLS BUILDING
MOTION ARCS
FINAL PROJECT
BOUNCING BALL
I think that this poster is the most effective in terms of the colouring.
In order to help with the minimalist aesthetic, I wanted to make the background the lavender as it is quite a calm colour. I made the writing black so that it would stand out more, and the last rectangle the ‘spearmint green’ as I think that the colour schemes of green and light purple are opposite colours and so would go well together. The low saturation of the Lavender with the higher saturation of the ‘spearmint green’ would make sense together. The mixture of adding the black writing on top of the Lavender helps to make the writing pop as the contrast is within the colours. Similarly with the ‘spearmint green’ and the black writing. With the black beneath the green rectangle being shown as a shadow effect.
The posters in slide 26 aren’t as effective in my opinion as there isn’t as much contrast displayed.
FINAL PROJECT
STORYBOARD & ASSET LIST
TRAIN CARRIAGES
BOTTLE AND CORK
CHAIRS
TABLES
SOFA
STAIRS
2 FLOORS
FINAL PROJECT
MODELLING
I was new to modelling in Blender so I used references for most of my assets. I wanted to try creating the bottle from scratch but with still some guidance so I tried to follow along with an Instagram Reel timelapse. I think that the models turned out alright. I would have liked to have added more details and realism but I wanted to start with the actual animating as that is what the brief was about and I didn't want to waste any more time.
INSTAGRAM GRID VARIATIONS &
MOCK UPS
For the grid of 9 Instagram post. I am thinking of instead of having a direct pattern like my previous one opposite. To instead have more of a subtle pattern where some elements are consistent, like the font (futura) colour scheme (spearmint green, corals, cantaloupe orange and lavenders as well as use of contrasting colours, perhaps darker versions of these colours or black and white). Although the subject is hard hitting. Millennials prefer Instagrams that tell a story, so perhaps I would add a quote from one of the victims of land grabbing, possibly a child in order to gain pathos.
Instead of my Instagram grid just being a replica of the merchandise and posters. I will make it it’s own thing, whilst making use of what I have already done so that it isn’t completely brand new. It will be more of a pattern spread out as opposed to being individual posts.
These are some experiments that I did using Adobe Spark to assemble.
I wanted to play around with the font of the ‘sacred’ as well as the composition of the whole design.
Out of all of these, I prefer the top left green background with the orange strip. I feel that this is most like a poster type that I have seen in ‘activist’ spaces or something I would expect to see. In terms of it being an Instagram post I don’t think its as strong.
This is the first trial of writing the word ‘sacred’. I used the font ‘avant garde gothic'.
I used the same ‘avant garde gothic’ font.
I also used the colours that Millennials and Generation Z are said to prefer
I used the same font and colours of the previous ‘sacred’. I decided to space out the last row more. For my Instagram as I am thinking of having it spaced between the 3 different posts
These are type experiments using the grid similar to the one used in Instagram. I wanted to play around with the colouring of both the grid background and the wording.
For it to be able to be displayed bigger I wanted to break up the wording. Not only would it be able to be displayed bigger, but also instead of fitting it on one page (risking it seeming cluttered) it adds to the minimalist aesthetic by having it spread out between the grids.
The orange writing on the green is a slight clash, although they are complementary colours as green is located opposite red on the colour wheel. The particular saturation of the orange as well as the amount, clashes with the green background.
The white background has quite a minimalist feel to it. However the black I think represents the opposite of what I want it to.
The grid that has only stroke with no fill, doesn’t really give the feel of minimalism I wanted, gives a slight party vibe, and so implying that the subject and brand isn’t very serious. I think I am going to go with the white background or writing on coloured grid.
I don't really like how the coloured versions are coming out. So I will go back to experimenting with contrast. Perhaps pastel colours and bold or black and white and pastel colours.
Feedback:
I have decided to revisit the font for the Instagram as the Millennials and Generation Zs that I asked verbally said that they preferred the bold font.
I used the font ‘futura’ which I used on the poster. But I made it bold and capital and changed the tracking to 10. I decided to change the style of font as I wanted it to attract a viewer to scroll down further on the Instagram. From the feedback that I received, this has worked, as both the Millennials and Generation Zs have said that they prefer this font and style to the one on the right hand side which is avant garde gothic.
I am thinking that the vector could be an almost replica of what is happening in the poster for the middle row. Whilst the bottom row would be the photo of before and after, then in the middle could be a quote that would link it all together.In the middle could then be a white square or Lavender square. In terms of graphic design, it is always good when there is a place on/in the design that has nothing on it. Especially if there is much going on in the page itself. Although I won’t be having very much going on, when I add the photos and vector it might fill up the page a little. So the Millennials and even some Generation Z may find it helpful to have a little empty space.
Another idea is to have the land being whole, then have a quote (or the empty space) and then to have the ‘grabbed’ land on the next grid. This would be providing the before and after as well as telling a story that would be tied together with the quote that could be in between the two land posts.
For the timeframe that I have, I think that I will choose this type of composition. This is more similar to ‘cerebralism’ in terms of the layout.
Similarly to previously (slide 27) I used a photo from ‘unsplashed’, added clouds for the sky (blue skies tend to connote happiness) and altered the colouring of the grass.
I think that there is a risk that this scene might end up looking fake, so I asked some people on Instagram. I decided to alter the colouring of the grass to make it a higher saturation of green, however I think I made the saturation too high, resulting in the grass still looking quite unrealistic.
WHAT I DID & FEEDBACK
WHAT I DID & WHY
Downloading photos of ‘African Land’ from ‘unsplashed’ I then went onto Photoshop and began playing with the saturation and ‘curves’ (which alter the darkness and lightness of an image)
I wanted the image to have a ‘magical’ almost feel to it (hence the pink/lavender with high saturation grass) because, when one thinks of ‘sacred’ they think untouched, and this colour gives the forest scene a slightly fantastical feel.
WHAT I DID & FEEDBACK
I increased the saturation of the land and faded the sky more. I wanted it to be more orangey/reddish as this
This scene seems slightly more hellish and more deserted and desolate. One gets a feeling of despair as the camera focuses on the one withered tree. Also as the tree is tilting slightly to the left, gives the scene a feeling of movement.
These are some mock ups of my Instagram grid of 9. I played with the type and layout of the posts. I think that the combination of type and vector is more effective than just the combination of type and photography.
The combination of using photography, might have been more effective if I had used more emotive photos, or been able to take my own.
(some)FEEDBACK & FINAL DESIGNS
FINAL POSTERS
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These are my chosen posters for this project.
These posters received the most praise in that they were the most appealing to the target audience (Millennials) and they were said to be the most eye catching.
For the first one, the use of the black rectangle underneath the green one works quite effectively, serving as a shadow. The black text on top of the green provides a great contrast. Also accentuating it’s thumbnail presence.
FINAL MERCHANDISE FEEDBACK
FINAL MERCHANDISE
I have chosen these masks as they have proven to be the most popular amongst Generation Z (my target audience for merchandise).
It was between these two, as some liked the mis-alignment with the text, whilst others preferred the ‘simple look’ of having just the word ‘sacred’.
FINAL INSTAGRAM GRID
This is my final Instagram grid of 9. I used the app ‘preview’ to display how it would look on Instagram without posting it.
If I had more time, I would work more on developing the typography.
I would try and incorporate quotes and other writings, to make the posts more emotive and appealing to the Caregivers in terms of the psychographics of my target audience.